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Design Portfolio

  1. Copel+ Platform

    Copel+ Platform

    Copel+ is an open innovation platform designed for an utility company in Brazil as part of a research project that focused on organizational learning. The platform was an experiment for a new way of working with potential business partners, such as startups. To maximize the absorption of startup innovation, the platform was designed with the […] - Mar 24, 2020
  2. Strategic Planning for Hotmilk

    Strategic Planning for Hotmilk

    Hotmilk is an innovation hub inside the Catholic University of Parana which connects the University to the industry. In 2017, a new director was appointed to PUC Agency (its former name) and one of his first acts was to organize a participatory strategic planning session. I facilitated the session and helped to compile the results into […] - Oct 31, 2018
  3. Digital Trends Observatory

    Digital Trends Observatory

    In the Digital Design Trends Laboratory course, my students are requested to identify one digital design trend each week and post it in a Medium publication. Since they must not repeat a trend that has already been published, the publication now has more than 1.500 trends. This publication is already the largest public repository of digital […] - Oct 31, 2018
  4. Renault Experience 2.0

    Renault Experience 2.0

    Renault Experience is a competition run by Renault in partnership with Brazilian universities. Students form teams and develop new mobility services or products within an online platform. The platform guide students to developed their ideas using a design thinking framework I developed. The framework was developed using the UX Cards planning tool. The open innovation platform allows students […] - Sep 13, 2016
  5. HIPUC Health innovation program

    HIPUC Health innovation program

    HIPUC is PUCPR’s program to nurture an international ecosystem of health startups and innovators in Curitiba. The program was developed in partnership with Stanford University, Johnson & Johnson, Philips and others. I was responsible for organizing the Design Shop, an immersive training at Marcelino Champagnat hospital. The students studied the hospital activities and created innovative services inside the […] - Jun 13, 2016
  6. Dialoga app and Social Participation Living Lab

    Dialoga app and Social Participation Living Lab

    Brazil former president Dilma Rousseff wanted to improve the participation of society in the decisions of the federal government and ordered the creation of a Social Participation Secretary at the beginning of 2015. By that time I just returned to Brazil after my four years as a PhD student in the Netherlands. Ms. Rousseff officers asked my help […] - Aug 13, 2015
  7. Flood protection area planning

    Flood protection area planning

    Grebbedijk is a flood protection complex around Wageningen and Utrecht, The Netherlands. The stakeholders are considering adding extra functions to the area in order to generate more economic activity and nature-oriented leisure. The project is facing dilemmas because the available strategies presents both advantageous and disadivantageous effects. For example, enlarging the harbor is deemed to […] - Mar 25, 2015
  8. Coralizando book

    Coralizando book

    Coralizando is a collaboration guide for the creative economy. This book was written as a companion to Corais, an online platform for collaborative project management. The users of the platform suggested writing the book after the success of the Design Livre book, with the intention of feeding new platform users with the concepts for organizing […] - Sep 13, 2014
  9. The Expansive Hospital Game

    The Expansive Hospital Game

    The Expansive Hospital is a board game in which players collaborate and compete to build a hospital with plastic blocks. Players have to build and treat patients at the same time, since the hospital is under constant expansion. There are many different kinds of patients and plastic blocks necessary to treat them. Designing the blocks […] - Nov 12, 2013
  10. Walking paths parametric design tool

    Walking paths parametric design tool

    Walking Paths is an extension for Autodesk Revit, an industry standard tool for architectural design. The extension allows tracing the paths that patients, nurses, and other users should follow inside a facility. The application provides objective criteria to evaluate the work efficiency of a particular facility design. Walking_Paths [RFA] An Autodesk Revit parametric design family […] - Dec 13, 2012
  11. Social participation vocabulary

    Social participation vocabulary

    This was one of the projects that emerged in Corais Living Lab: a vocabulary to classify and share data across eletronic public participation applications and websites. I did not organize the project, but joined as a host in Corais. I really liked this project since it lays the foundation for a more democratic society in […] - Nov 24, 2012
  12. Medical Imaging Center

    Medical Imaging Center

    The intervention had the goal of assisting practitioners to bridge the gap between the design activity and user activity in a Medical Imaging Center project, in the Netherlands. The center would have state of the art diagnosing machines based on techniques such as Magnetic Resonance Imaging (MRI), Positron Emission Tomography (PET-MRI), Computed Tomography (CT), and […] - Jun 14, 2012
  13. Design Livre book

    Design Livre book

    A book written by 12 people in one week using open source collaborative tools. The book’s aim is to introduce the Free Software philosophy in the Design community. I participated in helping to organize the process and designed some parts of it, like the book layout and its cover. The book is distributed as a […] - Feb 11, 2012
  14. UX Cards

    UX Cards

    A card deck for collaborative planning user experience projects. Each card is a UX method, with the necessary inputs and the expected outputs. The cards can be organized in a linear fashion to represent the planned process. There are also cards for representing risks, expected delays, and extra human/financial resources. The cards were designed with […] - Nov 24, 2011
  15. Corais Platform

    Corais Platform

    Corais was launched in 2011 as the open innovation platform of Faber-Ludens Interaction Design Institute. Since 2012, it became an independent cooperative platform for cultural producers in Brazil, maintained by Instituto Ambiente em Movimento and developed by Frederick van Amstel as an outreach activity of his academic work. An open design platform Development started from […] - Nov 14, 2011
  16. O Globo iPad App

    O Globo iPad App

    O Globo, a major newspaper in Brazil, wanted to test their new iPad app to check if it was doing good on usability. We suggested to do a benchmark against two other competitors and execute the tests not in usability laboratories, but in real use contexts. We setup a mobile lab that could capture user […] - Nov 14, 2011
  17. CICITY

    CICITY

    Co-creation of an Interaction Installation for the 2nd International Innovative Cities Conference, held in Curitiba, Brazil. The main conference’s theme was about the responsibility of individual’s action on the macro scale, bringing speakers like Fritjof Capra, Steven Johnson, and Jaime Lerner to discuss it. The main hall of the conference had an interactive wall with […] - Jul 22, 2011
  18. Infinity I-Kitchen

    Infinity I-Kitchen

    Usability Consultant for the Infinity I-Kitchen project at Electrolux Latin America, the first touchscreen controlled fridge. The touchscreen panel offer a messages application, recipes and photo slideshow. The project demanded heuristic evaluation, usability test and emotional affect evaluation. - Jul 22, 2011
  19. UFPR University Website

    UFPR University Website

    The website of a public University, with hundreds of pages and departments competing for a pixel at the homepage. It took 3 years to redesign it from the ground up. The University had to assemble a team to develop and manage it internally. My role was to train and guide this team to achieve a […] - Sep 11, 2010
  20. Bharatanatyam with projection mapping

    Bharatanatyam with projection mapping

    Projection mapping that creates a virtual trace of the dancer, with colors and tones changing according to the music. The show led by Caminho Vaikuntha band aimed to present a fusion of hindustani music and western rock. The projection mapping represented the encounter of the two worlds in the body of the dancer. The projection […] - Aug 24, 2010
  21. Electric Wires

    I made this game because my son is fascinated by electricity. He doesn’t get in danger, so I allow him to play with old electric wires. This game stimulates him to develop his visual sharpness and alerts about the danger of getting a shock. Source Code: fiozeira.fla [Flash8] 4.5 mb - Jul 7, 2010
  22. Crazy Smoothie

    Crazy Smoothie

    My son asked me to create another game for him, so we sat down to draw some concepts together. My son is very curious about the power of the blender, so he asked for a blender game. I thought about a game where he could mix fruits in the blender and wonder what would be […] - Jul 7, 2010
  23. Turbo Turtle

    Turbo Turtle

    This is an interactive experiment for helping children learn how to read with fun. When I was reading conventional books for my son, I allways traced the words that I was saying with my fingertips. One day I imagined if the book could speak for itself, my son could have his adult whenever he wants […] - Jul 7, 2010
  24. The Noise Alphabet

    This is a very simple game that I did for my son to help him understand letter pronunciation in portuguese (our mother tongue). The relationship between alphabet symbols and it’s corresponding sounds are completely arbitrary, that’s why it’s possible to use the same alphabet to many languages. This is difficult to understand for a child, […] - Jul 7, 2010
  25. Consumption Agency

    Consumption Agency

    The Consumption Agency is a speculative design project by Frederick van Amstel and Rodrigo Gonzatto. It a mixture of an advertising agency and a credit card company. At the time the project was created (2010), there was a gap between these two companies, for the advertising agency did not use credit card data for tailoring […] - Apr 20, 2010
  26. BrOffice.org website

    BrOffice.org website

    The website of the Brazilian OpenOffice.org community was a major hub for free software activism in Brazil. As a case-study for my masters, I helped the community redesigning their website through experimental participatory design techniques. The community was dispersed across the country in a way that face-to-face workshops would be impossible. I had to develop […] - Nov 24, 2008
  27. Transparent HD case

    Transparent HD case

    I made this after my friend dropped his external HD on the ground and lost all his data. He mentioned that he didn’t know that the case hold a real hard-disk, so he was not cautious when dealing with it. My friend thought that the external HD was a big flash memory pen drive, because […] - Nov 14, 2008
  28. Faber-Ludens Interaction Design Institute

    Faber-Ludens Interaction Design Institute

    Inspired by European Design schools that embraced the Digital Culture, like Ivrea Institute and its successor, Copenhagen Institute for Interaction Design (cIId), a multidisciplinary group founded Faber-Ludens Institute for Interaction Design in Curitiba, in 2007. As a non-profit organization, Faber-Ludens had a democratic (sometimes anarchic) governance model, which favored intense collaboration between its members and […] - Mar 26, 2007
  29. The doshas' disc

    The doshas’ disc

    A body-composition test based on traditional Indian medicine, Ayurveda. The disc is used to mark the responses of the person to the questionnaire, giving immediate visual feedback on the predominance of one dosha over another. This was created for an Indian Restaurant in Brazil who served dishes tailored to the ayurvedic body types. An interactive […] - Nov 24, 2005
  30. Ótica Visão

    Ótica Visão

    Website for an eyeglasses shop network in South of Brazil. The goal was to make an unique website experience without compromising the usability. The website is still up almost 10 years after. - Nov 13, 2004
  31. DC2

    DC2

    One of the first websites I made in my career was for an advertising company. Every section has a funny animation with a baby that represents the audience for the ads produced by the company. It won the Construction New Media Award 2003 in Student category. The website is archived here. - Jul 11, 2003
  32. Usabilidoido

    Usabilidoido

    Usabilidoido is a cross-media Science dissemination project that includes a weblog, a podcast, a Twitter account, a Slideshare gallery, an Instagram account, a Facebook page, and a Youtube channel. Topics range from usability, interaction design, experience design, participatory design, and other issues linked to Frederick van Amstel’s research and practice. Launched in 2003, Usabilidoido is known […] - Apr 18, 2003
  33. Cone Sul news agency

    Cone Sul news agency

    This was my first job: webmaster and webdesigner for a regional news agency in Brazil’s South. I worked there as an internship during my bachelor’s in journalism. I assisted the journalists to make the transition from writing for press to write multimedia stories on the web. The experience in this agency let me realize I […] - Nov 24, 2002