Skip to content

Talks & Lectures

  1. Latin American Service Design

    Latin American Service Design

    This is not a presentation about the best Service Design projects in Latin America. It is more like an attempt to rethink Service Design from a Latin American perspective, bringing to the fore the contradictions that are behind design problems and that are usually overlooked. In this guest talk, part of CIID‘s Service Design class […] - Sep 28, 2020
  2. Course design and design (in)discipline

    Course design and design (in)discipline

    Course design and design (in)discipline (2020) was a talk given at the Innovative practices in higher education panel from UTFPR teaching seminars. UTFPR has been conducting debates and workshops on Course Design, a pedagogical approach that aims to promote innovation in education. Despite borrowing the term Design, this loan does not reach cutting-edge research in […] - Apr 27, 2020
  3. Thinking with the whole body

    Thinking with the whole body

    Thinking with the whole body (2020) was a workshop offered in UTFPR teaching seminars. The Technological University usually stimulates its students to think primarily with the brain, ignoring the biological and social support of this organ. Physical activity is restricted to complementary activities, which are isolated from the primary processes of learning, assessment, and knowledge […] - Apr 27, 2020
  4. Design and other types of thinking

    Design and other types of thinking

    Design and other types of thinking (2020) was a workshop offered in UTFPR teaching seminars. Design thinking is a contemporary approach to innovation, entrepreneurship, project development, and education that makes designers’ thinking accessible to professionals in other areas. While it has drawn attention to creative processes typical of design, this approach has overshadowed the thoughts […] - Apr 27, 2020
  5. Designing Experiences for Personal Transformations

    Designing experiences is an uncontrolled, experimental, exploratory, and ethical process which can lead to personal transformations. This lecture presents the types of experiences which can transform someone’s life, how this transformation may happen and key principles for designing them. http://multimidia.usabilidoido.com.br/podcasts/tranformation_design.mp3 Download Designing Experiences for Personal Transformations lecture [MP3] - May 10, 2019
  6. Experience Design lecture

    Experience Design lecture

    In this lecture at UTFPR, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally. […] - Apr 2, 2019
  7. Pattern-based codesign

    Pattern-based codesign

    Card decks systematize patterns of common problems and solutions in a certain design space. These decks are useful for novice codesigners who don’t know what is possible in that space. Card decks can be combined to support interdisciplinary design. With a deck on business models, another on graphic user interface, and a third on human […] - Nov 22, 2018
  8. Lego prototyping

    Lego prototyping

    Lego is a great tool to build early prototypes of games and apps. I like. to stimulate students to supplement talking with making to increase shared understanding. Physical prototypes are quicker to build together in a team and can be used to test if ideas work in the real world. In this video, participants learn […] - Nov 22, 2018
  9. Emotion freezer cultural probe

    Emotion freezer cultural probe

    Emotion freezer cultural probe (2018) was a short talk given at PUCPR teaching seminar. In order to understand the pressures that students experience in their daily lives and to use them as a project theme in the Interaction Design course, a Cultural Probe called emotion freezer was sent to each student. This probe was made […] - Apr 27, 2018
  10. 2020XP

    2020XP

    2020XP was an immersive experience held by Aldeia Coworking to draw attention to the development of 21st-century skills in organizations. The experience was spread through 5 different locations across the city, each with its own theme. Frederick was responsible for the creativity experience, which used Lego to stimulate creativity in many different ways. The goal […] - Apr 26, 2018
  11. Barriers to design studio pedagogy

    Barriers to design studio pedagogy

    Barriers to design studio pedagogy (2017) was a short talk given at PUCPR teaching seminar. The main barriers for conducting the studio pedagogy in the Digital Design undergraduate course were: the fragmentation of the course in isolated topics, the lack of autonomy of students, the academic requirements of the final work and the divergence of […] - Apr 27, 2017
  12. Design ethnography with activity theory

    Design ethnography with activity theory

    Design ethnography is a field study method which aims at uncovering user needs and innovation opportunities. Through this method, anthropologists can help understand the context, bringing up semantic, emotional, and social issues that may represent innovation opportunities. However, most design ethnographies are not carried out by trained anthropologists. Design ethnography is typically conducted by designers themselves, […] - Oct 28, 2016
  13. Design thinking applied to the final work

    Design thinking applied to the final work (2016) was a short talk given at PUCPR teaching seminar. The talk shares the experience of using design thinking for supporting Digital Design students in their final work. The approach was useful for finding themes according to user and audience needs and desires. Through organized collaboration between students, […] - Apr 27, 2016
  14. Designing with contradictions

    I just made a pecha-kucha presentation about my PhD research in 6’40”. I try to explain what I mean with Expansive Design, the design approach I’m building up that takes advantage of social contradictions, instead of trying to solve them. Contradictions are social relationships that have a long history and cannot be solved by any […] - Mar 12, 2014
  15. Interaction Design as a Cultural Project

    Interaction Design as a Cultural Project

    I’ve been very lucky to attend Interaction 12 in Dublin last week. Everything was so well organized and still with a human touch. The conference allowed a lot of networking between presentations. There was large corridors and rooms for side conversations, which for me are the best part of going to conferences. On the background […] - Feb 8, 2012