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O Globo iPad App

O Globo, a major newspaper in Brazil, wanted to test their new iPad app to check if it was doing good on usability. We suggested to do a benchmark against two other competitors and execute the tests not in usability laboratories, but in real use contexts. We setup a mobile lab that could capture user face, hand gestures and screen at the same time.

teste de usabilidade remotoipad_mobile_usability_lab

By going to real use contexts, we were able to extend our analysis further than the app usability like, for instance, observing how users combined the use of the app with other media.

ipad_second_screen

Categories: Portfolio.

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