O Globo, a major newspaper in Brazil, wanted to test their new iPad app to check if it was doing good on usability. We suggested doing a benchmark against two other competitors and executing the tests not in usability laboratories, but in real use contexts. We set up a mobile lab that could capture user’s face, hand gestures, and screens at the same time.
By going to real use contexts, we were able to extend our analysis further than the app usability like, for instance, observing how users combined the use of the app with other media.
