EPTRAN, Curitiba’s traffic education school, needed to codesign a logo with its supporting community. I helped them to organize a workshop in which traffic agents, mobility activists, teachers and drivers codesigned a visual identity for the school.
The workshop used various techniques to support people in understanding the design possibilities and considering alternatives from their knowledge of the school’s activities. The final logo was created by the City Hall’s design office based on the sketches made by the workshop participants.
