co-creation
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Curitiba Traffic Education School visual identity (2016)
EPTRAN, Curitiba’s traffic education school, needed to codesign a logo with its supporting community. I helped them to organize a workshop in which traffic agents, mobility activists, teachers and drivers codesigned a visual identity for the school. The workshop used various techniques to support people in understanding the design possibilities and considering alternatives from their knowledge […] - May 13, 2016 -
The collaboration for use value
The basic assumption of capitalism that companies make money from valuable products is being challenged by recent market changes. Products are no longer considered valuable only for sales’ performance. They must perform well after the sales, i.e. in use, otherwise sales may drop. The use value (a.k.a. value in use) corresponds to the product applications found […] - Jun 10, 2015 -
Knowledge production in ancient Greece was the privilege of a few men. They had slaves of their own or they benefit indirectly from slave labor. By handling the basic activities of survival to slaves, they could concentrate on the higher activity of thinking. Already in Greece, there was a divide between those who possess knowledge […] - Mar 18, 2015