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  1. Customer necessity is the mother of invention

    Customer necessity is the mother of invention

    The first thing to do when starting a project is defining its goals. Sometimes, the goal can be broken down in sub-goals, but one of them must prevail and, generally, this goal accounts for company needs, not customer needs. For example, the overused goal “increase customer loyalty” emerges from the company need of retaining current […] - Jul 7, 2010