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Experience Design lecture

In this lecture at UTFPR, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally.

Download Experience Design lecture [MP3]

Categories: Talks & Lectures.

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  1. Great topic for the inaugural lecture! And a layer of philosophy next to it. I concur that ‘experience’ is an essential commodity while the diversity enables and enriches it. A bamboozling experience is still an experience. And this makes a bad design a good design in a way. With the impossibility to undo the experience, it’s the processing afterwards that matters. To forget or to enforce? This processing is an experience by itself.

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