Regular discipline – 16 hs – Post-graduation in Digital Business – Positivo University
In this course, students learn how to attract and retain users of a service. They develop their service ideas through a teaching game called Ideas Market, explained in the video below.
The class becomes a studio for service design entrepreneurs. Low tech materials are heavily used to collaborate and quickly develop an idea. The course is based on the notion of use value cocreation at the boundaries of the organizations.