Design researcher & educator

user experience

1. 

   Collective embodiment in service interfaces

   Van Amstel, Frederick M. C. , and Fernando Secomandi. (2025) Collective Embodiment in Service Interfaces. In Penin, L. de S., Prendiville, A. and Sangiorgi, D. (Eds), Bloomsbury Handbook of Service Design: Plural perspectives and a critical contemporary agenda, 305–316. London New York: Bloomsbury Visual Arts, 2025. - Jan 22, 2026
2. 

   Experience Design lecture

   In this lecture at UTFPR, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally. […] - Apr 2, 2019

हरे कृष्ण हरे कृष्ण कृष्ण कृष्ण हरे हरे हरे राम हरे राम राम राम हरे हरे