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Talks & Lectures

  1. Diseño Ontológico Crítico y la Contradicción de la Opresión

    Diseño Ontológico Crítico y la Contradicción de la Opresión

    Ponencia a lo simposio de Arqueodiseño, X Reunión de Teoría Arqueológica de América del Sur TAAS Oaxaca 2022. Abstracto: Álvaro Vieira Pinto, Paulo Freire y Augusto Boal desarrollaron una teoría dialéctica de la existencia que permite comprender el papel de la opresión en el proyecto del ser. El oprimido no puede proyectarse a sí mismo […] - May 7, 2022
  2. Decolonizing Design Research towards the Pluriverse

    Decolonizing Design Research towards the Pluriverse

    Keynote, VIII Sustainable Design Symposium, UFPR, 2021. Abstract: Design research has historical roots in the modernity project, which violently subsumes non-modern diverse cultures into colonized monocultures. Design research is also well-grounded in the development discourse that justifies unequal exchanges between nations, institutions, and communities. However, design research is also a realm of dispute where critical […] - Apr 13, 2022
  3. Design pedagogy, the body, and solidarity in designing commons

    Design pedagogy, the body, and solidarity in designing commons

    Podcast interview for the Commoning Design & Designing Commons show, an initiative from the Interest Group Commons and Commoning of the IT University of Copenhagen. Listen to the podcast on Anchor. Transcript Speaker Key – GP Giacomo Poderi; FA Frederick van Amstel; SM Sanna-Maria Marttila; JS Joanna Saad-Sulonen Speaker Text GP Okay, welcome to this first […] - Apr 12, 2022
  4. Designing For / Designing Against

    Designing For / Designing Against

    Part of the Collective Praxis as Designing Radicality seminar hosted by the Counter-Framing Design project.  Abstract: Most design theories and design methods are crafted to support the current hegemonies in society. While trying to sustain these hegemonies, designers eventually realize they are unsustainable, unfair, or dehumanizing. Among them, designers who develop a bit of critical consciousness […] - Dec 10, 2021
  5. Designing relations in Prospective Design

    Designing relations in Prospective Design

    Prospective design is a new design approach developed at Federal University of Technology Paraná inspired by Carnegie Mellon University’s Transition Design approach. This short talk explains two of the differences between the approaches: 1) instead of focusing on alternative futures, Prospective Design focuses on alternative presents; 2) instead of framing situations as systems, it frames […] - Nov 12, 2021
  6. Designing against oppression

    Designing against oppression

    This talk presents the activity of the Design & Oppression, woven by design professors, students, and professionals from all over Brazil from the perspective of one of its cofounders. The network discussed and experimented with several ways of recognizing how design reproduces oppression in our society. As of late 2021, the network is interested in […] - Oct 29, 2021
  7. Investigar-crear para la liberación

    Investigar-crear para la liberación

    Esta charla és una reflexión acerca de mi condición existencial de investigador del diseño en un país subdesarrollado que no prioriza la ciencia para su desarrollo. En la condición de subdesarrollo, el investigador debe identificarse con la gente y con la gente crear proyectos de investigación libertadores. Así, se puede detener a los problemas locales […] - Oct 28, 2021
  8. Against Userism

    Against Userism

    This talk was submitted to Interaction21 and was not accepted by the selection committee. I am trying again to Interaction22. If you would like to back me up, please nominate me. Background: Designers like to picture themselves as heroes that can save users from bad design. Even if they can do that, they cannot save […] - Oct 18, 2021
  9. Relational design and the contradiction of oppression

    Relational design and the contradiction of oppression

    Una charla en la sesión 8 de la Cátedra Diseño, Arte y Ciencia acogida pela Facultades de Artes y Diseño y de Ciencias Naturales e Ingeniería de la Universidad Jorge Tadeo Lozano (Colombia). Abstracto: El Diseño Relacional es una transformación profunda en la teoria y practica del diseño, en que se pierde el objeto para […] - Sep 21, 2021
  10. Radical Alterity in Experience Design

    Radical Alterity in Experience Design

    In Experience Design, we typically learn to design experiences for others, the users. While drawing this distinction between us and them, we block the potential to change who we are by designing for ourselves. Radical alterity means including the Other as part of the Self. It is a concept crafted on decolonial Brazilian anthropophagic tradition, […] - Jun 22, 2021
  11. Domesticated futures and monster aesthetics

    Domesticated futures and monster aesthetics

    So far, design has contributed mostly to domesticate futures for the colonized. Nevertheless, design can also serve decolonizing practices that bring back the contradictory nature of human futures. The domestication of the future is a colonialist strategy that reduces existential time to a desirable space of possibilities that can be designed, packaged, and sold to […] - May 18, 2021
  12. Feral Creative Practices

    Feral Creative Practices

    This panel conversation was recorded at Uroboros 2021 Festival. It explores the possibility of returning to the wild, or bringing the wild back to human creative practices. Frederick contributed with comments on using this concept to decolonize design and art from domesticated attitudes, based on body discrimination and hierarchies. At 31:30, he performs a cat […] - May 17, 2021
  13. Pluriversal Design Methods and Critical Ontological Design

    Pluriversal Design Methods and Critical Ontological Design

    Pluriversality might help recognizing ways of designing and knowing that have been ignored by universal methods of design, such as vernacular and indigenous techniques. Looking at design methods through an ethical perspective, scrutinizing their intentions, and choosing alternatives beyond the universal may be called Critical Ontological Design. This philosophical idea can be summarized as such: […] - May 6, 2021
  14. Designing for Liberation in Solidarity Economy Circuits

    Designing for Liberation in Solidarity Economy Circuits

    Solidarity economy is an approach for developing fair community exchanges and human development within capitalist societies, working as a semi-detached alternative economic circuit based on the principles of self-management. This talk summarizes the experience of the speaker in designing a self-management platform for solidarity economy circuits in Brazil, guided by the Latin-American ideal of liberation […] - Apr 15, 2021
  15. Designing for Liberation

    Designing for Liberation

    As institutions or individuals, design bodies have been weaponized for war, colonization, racism, sexism, ableism, and other forms of oppression. This talk reports on the Designing for Liberation research program that, since 2010, engages diverse design bodies with the fight against all forms of oppression. This program unleashes designing potentials that have been prevented or […] - Apr 8, 2021
  16. Global South Futures of Design Education

    Global South Futures of Design Education

    The future is an ideology that preserves colonial and imperialist relations in the Global South. Design education can counter this ideology by encouraging the development of many futures of design education, through cultural hybridism, dialogue, and other ways of confronting the global South with the global North realities. This conversation starter was proposed to the […] - Dec 2, 2020
  17. Pedagogy of the Oppressed

    Pedagogy of the Oppressed

    This is a book summary for the Pluriversal Design Book Club. It is a short contextualized introduction to Paulo Freire’s magnum opus. The main feature of this introduction is a visual scheme to frame the historical-dialectical relationships developed throughout the book: oppression, banking education, and colonization. This scheme also considers the emergence of third forces […] - Oct 30, 2020
  18. Latin American Service Design

    Latin American Service Design

    This is not a presentation about the best Service Design projects in Latin America. It is more like an attempt to rethink Service Design from a Latin American perspective, bringing to the fore the contradictions that are behind design problems and that are usually overlooked. In this guest talk, part of CIID‘s Service Design class […] - Sep 28, 2020
  19. Course design and design (in)discipline

    Course design and design (in)discipline

    Course design and design (in)discipline (2020) was a talk given at the Innovative practices in higher education panel from UTFPR teaching seminars. UTFPR has been conducting debates and workshops on Course Design, a pedagogical approach that aims to promote innovation in education. Despite borrowing the term Design, this loan does not reach cutting-edge research in […] - Apr 27, 2020
  20. Thinking with the whole body

    Thinking with the whole body

    Thinking with the whole body (2020) was a workshop offered in UTFPR teaching seminars. The Technological University usually stimulates its students to think primarily with the brain, ignoring the biological and social support of this organ. Physical activity is restricted to complementary activities, which are isolated from the primary processes of learning, assessment, and knowledge […] - Apr 27, 2020
  21. Design and other types of thinking

    Design and other types of thinking

    Design and other types of thinking (2020) was a workshop offered in UTFPR teaching seminars. Design thinking is a contemporary approach to innovation, entrepreneurship, project development, and education that makes designers’ thinking accessible to professionals in other areas. While it has drawn attention to creative processes typical of design, this approach has overshadowed the thoughts […] - Apr 27, 2020
  22. Designing Experiences for Personal Transformations

    Designing experiences is an uncontrolled, experimental, exploratory, and ethical process which can lead to personal transformations. This lecture presents the types of experiences which can transform someone’s life, how this transformation may happen and key principles for designing them. http://multimidia.usabilidoido.com.br/podcasts/tranformation_design.mp3 Download Designing Experiences for Personal Transformations lecture [MP3] - May 10, 2019
  23. Experience Design lecture

    Experience Design lecture

    In this lecture at UTFPR, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally. […] - Apr 2, 2019
  24. Pattern-based codesign

    Pattern-based codesign

    Card decks systematize patterns of common problems and solutions in a certain design space. These decks are useful for novice codesigners who don’t know what is possible in that space. Card decks can be combined to support interdisciplinary design. With a deck on business models, another on graphic user interface, and a third on human […] - Nov 22, 2018
  25. Lego prototyping

    Lego prototyping

    Lego is a great tool to build early prototypes of games and apps. I like. to stimulate students to supplement talking with making to increase shared understanding. Physical prototypes are quicker to build together in a team and can be used to test if ideas work in the real world. In this video, participants learn […] - Nov 22, 2018
  26. Emotion freezer cultural probe

    Emotion freezer cultural probe

    Emotion freezer cultural probe (2018) was a short talk given at PUCPR teaching seminar. In order to understand the pressures that students experience in their daily lives and to use them as a project theme in the Interaction Design course, a Cultural Probe called emotion freezer was sent to each student. This probe was made […] - Apr 27, 2018
  27. 2020XP

    2020XP

    2020XP was an immersive experience held by Aldeia Coworking to draw attention to the development of 21st-century skills in organizations. The experience was spread through 5 different locations across the city, each with its own theme. Frederick was responsible for the creativity experience, which used Lego to stimulate creativity in many different ways. The goal […] - Apr 26, 2018
  28. Barriers to design studio pedagogy

    Barriers to design studio pedagogy

    Barriers to design studio pedagogy (2017) was a short talk given at PUCPR teaching seminar. The main barriers for conducting the studio pedagogy in the Digital Design undergraduate course were: the fragmentation of the course in isolated topics, the lack of autonomy of students, the academic requirements of the final work and the divergence of […] - Apr 27, 2017
  29. Design ethnography with activity theory

    Design ethnography with activity theory

    Design ethnography is a field study method which aims at uncovering user needs and innovation opportunities. Through this method, anthropologists can help understand the context, bringing up semantic, emotional, and social issues that may represent innovation opportunities. However, most design ethnographies are not carried out by trained anthropologists. Design ethnography is typically conducted by designers themselves, […] - Oct 28, 2016
  30. Contradiction-driven design

    Contradiction-driven design

    I have developed for my Design Thinking course a comprehensive explanation on how design can be part of big transformations in society. Instead of making changes to society, as in the paradigm of “social impact”, I teach my students to discover transformations already in course, understand them, and support them. The concept of contradiction is key to my approach: a unite […] - Oct 28, 2016
  31. Design thinking applied to the final work

    Design thinking applied to the final work (2016) was a short talk given at PUCPR teaching seminar. The talk shares the experience of using design thinking for supporting Digital Design students in their final work. The approach was useful for finding themes according to user and audience needs and desires. Through organized collaboration between students, […] - Apr 27, 2016
  32. Designing with contradictions

    I just made a pecha-kucha presentation about my PhD research in 6’40”. I try to explain what I mean with Expansive Design, the design approach I’m building up that takes advantage of social contradictions, instead of trying to solve them. Contradictions are social relationships that have a long history and cannot be solved by any […] - Mar 12, 2014
  33. Contradictions in the design space

    Contradictions in the design space

    van Amstel, F., Zerjav, V., Hartmann, T., van der Voort, M., and Dewulf, G. (2014) Contradictions in the design space, in Lim, Y., Niedderer, K., Redström, J., Stolterman, E. and Valtonen, A. (eds.), Design’s Big Debates – DRS International Conference 2014, 16-19 June, Umeå, Sweden. https://dl.designresearchsociety.org/drs-conference-papers/drs2014/researchpapers/99 - Feb 17, 2014
  34. Grounding the flying triangle: activity theory and the production of space

    Grounding the flying triangle: activity theory and the production of space

    Amstel, F.M.C. van; Hartmann, T; Voort, M. van der; Dewulf, G.P.M.R. (2014) Grounding the flying triangle: activity theory and the production of space. In: Proceedings of the European Group for Organizational Studies Colloquium, Rotterdam. - Feb 14, 2014
  35. Interaction Design as a Cultural Project

    Interaction Design as a Cultural Project

    I’ve been very lucky to attend Interaction 12 in Dublin last week. Everything was so well organized and still with a human touch. The conference allowed a lot of networking between presentations. There was large corridors and rooms for side conversations, which for me are the best part of going to conferences. On the background […] - Feb 8, 2012