experience design
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Ethics and aesthetics of the experience designed for the Other
Keynote addressed in the A & D Visitors Series, School of Art & Design, University of Illinois Urbana-Champaign, October 2022. This is a provocative talk on design ethics that might spark a debate with the audience. The presenter will show well-known design products and processes that promise to deliver unique experiences. His critique of these […] - Oct 9, 2022 -
Radical Alterity in Experience Design
In Experience Design, we typically learn to design experiences for others, the users. While drawing this distinction between us and them, we block the potential to change who we are by designing for ourselves. Radical alterity means including the Other as part of the Self. It is a concept crafted on decolonial Brazilian anthropophagic tradition, […] - Jun 22, 2021 -
Designing Experiences for Personal Transformations
Designing experiences is an uncontrolled, experimental, exploratory, and ethical process which can lead to personal transformations. This lecture presents the types of experiences which can transform someone’s life, how this transformation may happen and key principles for designing them. http://multimidia.usabilidoido.com.br/podcasts/tranformation_design.mp3 Download Designing Experiences for Personal Transformations lecture [MP3] - May 10, 2019 -
In this lecture at UTFPR, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally. […] - Apr 2, 2019 -
The Experience Map is an abstract representation which might not be understood by stakeholders who are responsible for shaping that experience. Since their participation is essential to stage the experience, I developed a Tangible Experience Model with uses Lego pieces to represent the relationships between people, things, spaces, and activities. Since the model’s meaning relies […] - Nov 4, 2018 -
In the first lecture of my Design Thinking course, I gave a historical perspective on the evolution of the design object. According to my thesis work, the object of design expanded in the last century from complex entities to emergent performances, such as experiences, interactions and business. The characteristics of this object are: It includes the user behavior, as […] - Sep 16, 2016