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  1. Expanding the design object

    Expanding the design object

    In the first lecture of my Design Thinking course, I gave a historical perspective on the evolution of the design object. According to my thesis work, the object of design expanded in the last century from complex entities to emergent performances, such as experiences, interactions and business. The characteristics of this object are: It includes the user behavior, as […] - Sep 16, 2016
  2. PIBEP Entrepreneurial scholarship program

    PIBEP Entrepreneurial scholarship program

    PIBEP is an innovative scholarship program offered by PUCPR. Students receive money and mentoring to develop their own business ideas. I codesigned the program with Business School professors, taught a design thinking workshop and mentored design-led startups. The program is intensive and fun. Students must work in multidisciplinary teams and test their ideas as soon as possible […] - Sep 13, 2016
  3. Renault Experience 2.0 (2016-2017)

    Renault Experience 2.0 (2016-2017)

    Renault Experience is a competition run by Renault car manufacturing company in partnership with Brazilian universities. Students form teams and develop new mobility services or products within an online platform. The platform guide students to developed their ideas using a design thinking framework I developed. The framework was developed using the UX Cards planning tool. The open innovation […] - Sep 13, 2016