Renault Experience is a competition run by Renault car manufacturing company in partnership with Brazilian universities. Students form teams and develop new mobility services or products within an online platform. The platform guide students to developed their ideas using a design thinking framework I developed.
The framework was developed using the UX Cards planning tool.
The open innovation platform allows students from the various universities to interact in their team, with their teachers, and with the organizers.
The platform offers a guided path to entrepreneurship, based on a combination of design thinking and lean startup methods. Each method has a short written instruction and an instructional video, with clear examples of how to use the method in the startup activity. Methods include Shadowing, Interviews, Prototyping, Usability Testing, and others.
Videos are well-crafted to show the physical settings, materials, and movements necessary to reproduce the methods.
