In this lecture at UTFPR, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally.
Great topic for the inaugural lecture! And a layer of philosophy next to it. I concur that ‘experience’ is an essential commodity while the diversity enables and enriches it. A bamboozling experience is still an experience. And this makes a bad design a good design in a way. With the impossibility to undo the experience, it’s the processing afterwards that matters. To forget or to enforce? This processing is an experience by itself.