entrepreneurship
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The Invasion of the Gringo Design Thinker (2021)
On the World Theatre of the Oppressed Day on March 16, 2021, the Design & Oppression Network broadcasted a forum theater called The Invasion of the Gringo Design Thinker. The play proposes a debate about the relevance of foreign design thinking to Brazilian popular culture and its forms of expression. Following the remote forum theater method, […] - Mar 4, 2021 -
New business generates value through a provisional network of relations, including strategic partners, suppliers, and clients. Young entrepreneurs take time to understand that starting up a company does not depend on themselves only. Value-net is a strategic framework created by Cinzia Parolini (1999) to understand and manage the network of relationships within a business ecosystem. […] - May 18, 2020 -
Copel+ is an open innovation platform designed for a utility company in Brazil as part of a research project that focused on organizational learning. The company had just started the transition to smart grids and realized that it was necessary to nurture the regional entrepreneurial ecosystem to populate the grid. The platform sponsors believed that […] - Mar 24, 2020 -
Since 2013, Apple has a partnership with several Brazilian Universities to offer an educational program to attract and train new software developers in their mobile application ecosystem. The program is called Apple Developer Academy and it includes everything a newcomer needs to develop a new app. The program is customized for each partnership to better […] - Mar 28, 2019 -
Idea Market is a design game developed to facilitate the pitching and development of new business ideas, while encouraging the formation of partnerships in entrepreneurship programs. The game simulates the dynamics of a startup ecosystem, where participants play both entrepreneurial and investor roles. Each player begins with an individual idea, sketched on paper, and progresses […] - Nov 1, 2018 -
PIBEP Entrepreneurial scholarship program
PIBEP is an innovative scholarship program offered by PUCPR. Students receive money and mentoring to develop their own business ideas. I codesigned the program with Business School professors, taught a design thinking workshop and mentored design-led startups. The program is intensive and fun. Students must work in multidisciplinary teams and test their ideas as soon as possible […] - Sep 13, 2016 -
HIPUC Health innovation program
HIPUC is PUCPR’s program to nurture an international ecosystem of health startups and innovators in Curitiba. The program was developed in partnership with Stanford University, Johnson & Johnson, Philips and others. I was responsible for organizing the Design Shop, an immersive training at Marcelino Champagnat hospital. The students studied the hospital activities and created innovative services inside the […] - Jun 13, 2016