Regular discipline – 16 hs – Post-graduation in Digital Business – Positivo University
In this course, students learn how to attract and retain users of a service. They develop their service ideas through a teaching game called Ideas Market, explained in the video below.
The class becomes a studio for service design entrepreneurs. Low tech materials are heavily used to collaborate and quickly develop an idea. The course is based on the notion of use-value cocreation at the boundaries of the organizations.
