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Service Design

Regular discipline – 16 hs – Post-graduation in Digital Business – Positivo University

In this course, students learn how to attract and retain users of a service. They develop their service ideas through a teaching game called Ideas Market, explained in the video below.

The class becomes a studio for service design entrepreneurs. Low tech materials are heavily used to collaborate and quickly develop an idea. The course is based on the notion of use-value cocreation at the boundaries of the organizations.

Categories: Teaching.