Hotmilk is an innovation hub inside the Catholic University of Parana which connects the University to the industry. In 2017, a new director was appointed to PUC Agency (its former name) and one of his first acts was to organize a participatory strategic planning session. I facilitated the session and helped to compile the results into a coherent strategic plan. The planning session lasted for one day and included 66 employees from various departments. We used Gamestorming and Lego Serious Play to devise a new strategic plan for the unit, which included the definition of its mission statement, corporate values, stakeholders, vision, and working model.
Brainwriting mission statements 
Discussing visions 
Literal business modelling 
Lego Serious Play 
Gamestorming problems
The plan resulted in a total renovation of the innovation hub. The brand changed to Hotmilk, the hub was relocated in the campus, and new programs and partnerships were developed. As of 2020, Hotmilk became a major player in the regional innovation ecosystem.
