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Conscious Periphery COVID-19 communication

Conscious Periphery is an emergency outreach activity funded by UTFPR to fight misinformation about the COVID-19 in vulnerable communities around the university. To reach this aim, the students involved in the activity will collaborate with community leaders to find the right tune as well as with healthcare professionals to deliver the correct information. The messages will represent the contradictions that emerged from the COVID-19 crisis, aiming at a multisided approach to the practical problems.

Contradiction map for the COVID-19 crisis.

The activity consists of developing short ads, animations, videos, and jingles that inform these communities using their own language.

Fact sheet

  • April – October 2020
  • R$ 8.000 grant from UTFPR fund
  • 3 undergraduate student scholarships
  • Social media profiles: Instragam, Facebook, Youtube

Categories: Outreach.

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